Fixed price · from $25 · design
Graphic design & brand identity
I have been designing since 2016 — long before the SEO work. It is why my thumbnails are built around click-through rate and my brand kits come with the files you need to use them.
Design that never gets used is wasted money, and most of it goes unused for the same two reasons: the client never got editable files, and nobody explained where each version is meant to go. Every project I deliver includes the source files and a short note on which file to use where.
The work splits roughly in half. Brand work — logos, colour, type, the kit that keeps everything consistent. And performance work — thumbnails, ad creative and social graphics, where the design has one job and you can measure whether it did it.
What I design
- Logos and brand identity — primary logo, secondary marks, favicon, colour palette with hex codes, type pairing, and a one-page guide so it stays consistent when someone else uses it.
- YouTube thumbnails — designed for a 3cm-wide phone screen first, because that is where they are actually seen. Faces, contrast, three words maximum.
- Social media graphics — post and story templates for Instagram, Facebook and LinkedIn, delivered as editable templates so you are not paying me for every post.
- Ad creative — Facebook and Google display sets in every size the platform demands, built as variations so you can actually A/B test them.
- Print — business cards, flyers, menus and banners, supplied print-ready with bleed and CMYK set up correctly.
How it works
- You send references, your colours if you have them, and what the design has to achieve. Two paragraphs is plenty.
- I send concepts — usually three directions for brand work, two for a single asset — rather than one take-it-or-leave-it option.
- You pick a direction and we refine it. Revisions are included; I would rather get it right than defend a first draft.
- You get every file: editable source (PSD, AI or Figma), PNG with transparency, JPG, SVG for logos, and PDF where print is involved.
- The files are yours outright. Full commercial rights, no licence fee, no watermark, no coming back to me to make a small change.
Pricing
Three packages.
No surprises.
Prices are the starting point for a standard job. Anything unusual gets quoted before you commit — never after.
Single asset
$25
Delivery: 2 days
- One design
- 2 concepts
- 3 revisions
- PNG + JPG delivery
- Source file included
- Full brand kit
Design pack
$90
Delivery: 4 days
- Up to 5 designs
- Thumbnail or social set
- Editable templates
- Unlimited sizes
- All source files
- Logo suite
Brand identity
$220
Delivery: 7 days
- Logo suite (3 concepts)
- Colour palette + type
- Favicon and social avatars
- One-page brand guide
- Business card design
- All source files
Questions
Before you ask.
Do I get the editable source files?
Yes, every time, at no extra cost. You get the PSD, AI or Figma file along with the exports. Designers who hold source files hostage are charging you twice for the same work.
Do I own the copyright to the design?
Yes. Once the project is paid for, full commercial rights transfer to you. You can use it, modify it, register it as a trademark and hand it to another designer later without asking me.
How many revisions do I get?
Three on a single asset, unlimited on the brand identity package. In practice most projects land on the second round because the concepts stage catches the direction problems early.
Can you match my existing brand?
Yes. Send me your logo, your hex codes and a few examples of things you have made before, and new work will sit alongside them rather than fighting them. If you have a brand guide, even better.
Do you design YouTube thumbnails specifically?
Yes, and it is one of the things I do most. I design them for a small phone screen first and pair them with the title, since those two together decide your click-through rate — see the YouTube SEO service if you want the title work as well.
Let's talk
Send me the link.
I'll tell you what I see.
No charge for a first look. Send your site, channel, footage or CV and tell me what you want to happen — I'll come back with whether I can help and what it would cost.